Responsibilities: As Aeropostale’s Senior web developer and designer I developed and launched creative campaigns for the Aeropostale website. Strategized with design and marketing staff to implement a website redesign showcasing the company’s 3 brands under one distinct website (before and after examples shown below). Built and executed creative marketing campaigns across web, mobile, email and social channels.
Responsibilities: Created and launched multiple homepage and email campaigns for macys.com. Collaborated with the creative services and marketing teams on messaging and promotions.
Responsibilities: I worked with the design team on a website redesign, creating the website schema and overseeing the build, test and launch phases of the redesign. I managed the day to day operations by creating and launching Tour campaigns for over 40 events spanning 12 different countries in 3 different languages.
Event Detail Page
Responsibilities: While working at Aeropostale I managed an in-house developer and technical team during development of the “Aero Way” website. Postlaunch, I performed security updates and maintained/updated the site during subsequent seasonal refreshes.