Responsibilities: On contract with Macy’s, I designed and built email and website campaigns for macys.com and worked closely with the marketing and creative services teams on strategy and execution.
Responsibilities: I designed and produced website and email campaigns for 3 fashion ecommerce brands (Spiegel, Newport News and ShapeFX). Key responsibilities included adherence to specific coding practices which resulted in uniform display across a wide variety of email clients and web browsers. I performed usability testing and reviewed key metrics to improve user response across multiple channels.
Responsibilities: Designed and developed email and website campaigns for a fashion ecommerce brand. Worked cross functionally with creative and marketing teams to ensure project scope and deadlines were met.