Responsibilities: As Aeropostale’s Senior web developer and designer I developed and launched creative campaigns for the Aeropostale website. Strategized with design and marketing staff to implement a website redesign showcasing the company’s 3 brands under one distinct website (before and after examples shown below). Built and executed creative marketing campaigns across web, mobile, email and social channels.
Responsibilities: Created and launched multiple homepage and email campaigns for macys.com. Collaborated with the creative services and marketing teams on messaging and promotions.
Responsibilities: As Aeropostale’s Senior web developer and designer I developed and launched a social media campaign for the Aeropostale Facebook page. I strategized with the design and marketing teams to showcase the company’s new line of clothing designs.